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Bread Financial Holdings, Inc. (BFH) Receives Upgrade from Oppenheimer: A Promising Outlook

On January 26, 2024, Bread Financial Holdings, Inc. (NYSE: BFH) received a significant upgrade from Oppenheimer, marking a positive turn in the company’s outlook. The brokerage firm revised its previous rating of “Perform” to a more optimistic “Outperform,” accompanied by a price target of $52.

Market Response and Recent Performance

Following the announcement, investors showed immediate interest in BFH. As of January 26, 2024, the closing price surged to $35.47, reflecting a notable gain of 8.70%. The trading volume reached 2.31 million shares, underlining heightened market activity. With a market capitalization of $1.75 billion, Bread Financial is evidently capturing attention in the financial sector.

Financial Highlights

Net Loss Rate and Delinquency Rate

Accompanying the upgrade, Bread Financial disclosed its performance metrics for the month and quarter ended December 31, 2023. The net loss rate for the period stood at 8.2%, showcasing stability. Delinquency rates, though up from the previous year, remained at 6.5%, signaling resilience in managing credit risk.

Fourth Quarter and Full Year 2023 Results

In its January 25, 2024, financial results announcement, Bread Financial (BFH) reported a net income of $43 million for the fourth quarter of 2023. Earnings per diluted share amounted to $0.87. For the full year 2023, the company recorded a robust net income of $718 million and earnings per diluted share of $14.34.

The company’s strategic moves, such as the sale of the BJ’s portfolio and credit tightening, contributed to an 8% reduction in average credit card and other loans. Despite a 2% decline in revenue, net income increased by $177 million, reflecting operational efficiency.

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Dividend Declaration and Forward-Looking Strategy

On January 25, 2024, the Board of Directors declared a quarterly cash dividend of $0.21 per share on Bread Financial’s common stock. This dividend is payable on March 15, 2024, to stockholders of record as of February 9, 2024. The move underscores the company’s commitment to delivering value to its shareholders.

About Bread Financial

Bread Financial, listed on the NYSE under BFH, is a tech-forward financial services company offering personalized payment, lending, and saving solutions. The company’s digital-first approach, data insights, and white-label technology drive growth and innovation in the financial sector. Bread Financial’s comprehensive suite of payment solutions includes private label and co-brand credit cards, along with buy now, pay later products.


Bread Financial’s recent upgrade by Oppenheimer, coupled with robust financial performance and strategic initiatives, positions the company as a noteworthy player in the financial services industry. Investors and stakeholders will undoubtedly be watching closely as Bread Financial continues to execute its forward-looking strategies, creating opportunities for growth and success in the dynamic financial landscape.

Clifford Wilson
Clifford Wilson
Clifford Wilson, with over 10 years of experience in financial and business news writing, is our Senior Editor covering the market movers section. He holds a bachelor's degree in Business Administration from Union College and an MBA. Clifford has extensive knowledge of stock trading and has two daughters and two sons.

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